Marketing Coordinator

Job Title: Marketing Coordinator 

Department: Marketing

Reports to: Marketing Manager/Director 

Summary:

The Marketing Coordinator is a vital member of the marketing team, responsible for supporting the execution of marketing campaigns, managing promotional activities, and assisting with the overall marketing strategy. 

Key Responsibilities:

• Campaign Implementation: Assist in the development and execution of marketing and advertising campaigns across various channels (digital, social media, email, etc.). 
• Market Research: Conduct market research, analyze data, and identify trends to support marketing strategies. 
• Promotional Activities: Coordinate and manage promotional events, trade shows, and other marketing activities. 
• Content Creation: Support the creation of marketing materials, including social media posts, website content, and email newsletters. 
• Budget Management: Monitor marketing budgets, track expenses, and report on campaign performance. 
• Data Analysis: Analyze marketing data, track key performance indicators (KPIs), and prepare reports for management. 
• Communication: Maintain communication with internal teams, external vendors, and partners.
• Brand Management: Ensure consistent brand messaging and adherence to brand guidelines across all marketing materials. 
• Other Duties: Assist with various marketing-related tasks and projects as needed. 

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing coordination or a related role.
• Strong understanding of marketing principles and practices.
• Excellent communication, organizational, and project management skills.
• Proficiency in Microsoft Office Suite and marketing-related software.
• Ability to work independently and as part of a team.
• Experience with social media marketing, content creation, and email marketing.
• Strong analytical and problem-solving skills.
• Experience with marketing automation tools is a plus.